Because capital brings order. It creates and deepens order, regularity, and homogeneity. Homogeneity is efficient. And capital loves efficiency. The U.S. is sadly now a landscape of unending sameness. Raleigh-Durham is really no different than Sacramento, California. The same house designs, the same commercial architecture, the same consumer ecology of chain stores, chain restaurants, chain consumer products, chain groceries. The vast majority of us are leading the same franchised lives.
And there’s the rub. At least part of it. Because there is something deep within us that calls out for the unique, for the local, for the authentic, for the that-which-is-of-a-place. It comes through in that deepest and most primal of connections with the consumer ecology, dining. Through our restaurant industry in America, which alone has proven remarkably resilient to chaining, we still experience and seek out a certain level of local and authentic. The dishes themselves bare witness to their place of origination: New England Lobster, New York Strip Steak, Texas Brisket, Omaha Steaks, St. Louis Ribs, Alaskan King Crab, Pacific Salmon. Thai Food, Chinese Food, Indian Food (though even then these restaurants reduce a country’s cuisine into a manageable and palatable middleground).
That which is unique and local is ironed out or transfigured into mass culture. The creases must be removed in the name of efficiency. In America there are no cottage industries. Nothing is locally grown or produced anymore, except for those of us with the means to purchase the local. The only people with any real access to the authentic space are the rich. It’s the rich that can afford the locally grown restaurants, the travel to (as-of-yet) unsullied countries. The very same rich who gained their wealth off the process of commodification and capitalization that turns the rest of the world into a wasteland, incidentally.
So too the New Orleans Chicken they sell at McDonald’s Japan (at least I think it was Japan), or the Memphis Bar-B-Cue they sell at Applebee’s, or the Spaghetti Marinara they serve at Olive Garden. These dishes, born in corporate test kitchens, made from ingredients that were shipped in from thousands of miles away, and share only the most tenuous relationship wth whatever the dish they are designed to parrot. Even the people look the same. Turn on the financial television news as I have done here in my room tonight (it’s the only English language channel) and you will find the talking heads talk and dress remarkably similar the world over.
When capital descends upon a place it becomes removed from reality, refracted by the lens into the idea of itself. It’s a metareality. Cabo San Lucas is no longer Cabo San Lucas, it’s the idea of Cabo, the brand of Cabo. So too Ao Nang, where I write this. It’s no longer Ao Nang, beachfront Thai village. Now it is the European idea of Ao Nang, Thai village. Whatever used to be here, it’s been erased, obliterated, replaced by the same curios and bootleg DVDs that you can buy throughout Thailand, or worse, replaced by a Starbucks, a Burger King, a Pizza King.
Even the Bangkok sex trade is not immune. Lonely Planet does such a perfect job of describing the Patpong neighborhood that I will not attempt to paraphase:
Bangkok’s most famous red-light district dates back to the beginning of the West’s fascination with Asian prostitutes. Patpong has become more of an all-purpose circus than a flesh market. A major diluter is the popular souvenir market on Soi Patpong 1, which draws in families and conservative couples.. The remaining go-go bars still put on erotica shows that are visited by gawkers for a good laugh rather than a hard-on.
Patpong rendered a Disneyland version of itself, complete with souvenier stalls. Bring the kids, honey!
